Date
October - November 2023
Company
Circular
Role
Lead Product Designer
Circular is the recruitment platform that leverages referrals from a network of thousands of companies to connect you with quality tech talent.
What was the challenge?
Restyle and enhance the brand identity of Circular, helping to build a stand-out brand that seizes the opportunity to embrace a new phase with a stronger focus on artificial intelligence and tech concepts. The project includes the development of a new digital presence, incorporating brand assets, marketing materials, and refining the app's UI system.
What was the role in this project?
I was responsible for developing a new style system to update the visual approach of the brand. This involved generating new brand assets, such as new colors, typography styles, UI components, illustrations, and other visual resources that could effectively operate in both external and internal brand communications.
UI Considerations
While bringing all the screens to life, we made sure to maintain clear hierarchies. We used plenty of white space to keep the layouts neat and create a well-balanced design. The choice of purple and blue colors was intentional, aligning with the tech-based and cutting-edge concept we aimed to convey for the brand's identity. These colors, along with subtle shadows and neutral, accessible tones, played a crucial role in strengthening the brand's UI style. We paid special attention to user interface details to enhance overall usability, ensuring a smooth and intuitive experience for the end user.
