Date
May 2021 - Now
Company
Peoople App
Role
Lead Product Designer
Peoople is the social-commerce to discover the best recommendations of restaurants, books, movies, series and much more thanks to your friends and favourite Influencers.
What was the challenge?
We had to integrate the core feature of the 21 Buttons App into the Peoople’s platform due to the acquisition of the company. This integration was driven by the goal of transferring the user database from one app to another, so we needed to simultaneously integrate both value propositions and features to ensure the smoothest possible user transition with minimal friction.
What was the role in this project?
In order to integrate 21 Buttons & Peoople, we had to rethink some of the main flows of Peoople, adapt others, and extend the concept of certain features as well. Additionally, we crafted a new visual and usability-driven approach for the entire process and rethought the different flows we were migrating from the 21 Buttons App.
What did we do?
Initially, we introduced a new recommendation concept based on multi-products. Previously, all recommendations in Peoople were tailored to individual items. However, due to the integration, these recommendations now needed to accommodate several products to support the suggestion of complete outfits comprising multiple garments.
Later, we revamped the presentation of the 'recommendation' entity across all app placements, ensuring it could seamlessly adapt to multiple products. Last but not least, a new 'Look View' was created to coexist with the existing 'Product View' (individual), capable of consolidating all necessary information for multiple products in a single recommendation.
Final Approach
Within Peoople's Fashion category, the process of creating a recommendation is divided into two distinct flows. On one hand, there is the traditional recommendation process, and on the other hand, there is the multi-product recommendation flow. In the feed of the app, various products comprising a multi-product recommendation or 'Outfit', and they can be viewed through a card carousel, providing essential information for each garment. The Look View also consolidates different product views tagged in it through a card listing, along with comments made by the author on that multi-product recommendation or 'Outfit'.
